#hi, i’m sami!

brand, identity & motion designer

vienna · basedborn · phoenix

>My dad taught me never to half-ass something, because you’ll just have to go back and full-ass it later.

i take losing personally. my work benefits from this.

##the person

I fell down the rabbit hole of graphic design as a pre-teen with her own computer and way too much free time. Neopets was the catalyst: I was using other people’s premade layouts when I realized I could simply make my own. So I did. Then I started making them for other people.

Gaming was how I fell in love with worlds. Design is how I learned to build them.

##how i work

• 01listenUnderstand the vision before touching a single asset.
• 02anchorStructure first, aesthetics second.
• 03obsessThe details only I’ll notice get the same energy.
• 04evolveDone when it feels inevitable.

##what i do